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Posted in 2013, Hospitality & Food Services | 0 comments

Burger King: CEO

Burger King: Bernardo Hees (CEO)

Burger King lost a CEO, and Heinz just got a very expensive one. In three years, Bernardo Hees oversaw major changes at the once-struggling burger chain, remaking Burger King into a nimble competitor in a more crowded, higher quality quick serve food market[9]. Hees left Burger King to run Heinz. Not good for Burger King, but if it stopped there, so would we. Now it gets interesting. Heinz has a large customer named McDonald’s. McDonald’s, after a brief retort of “Are you serious?”, canceled all Heinz US and International ketchup contracts. It seems that Hees’ Burger King roots were a little too close for comfort. So the butterfly flapped its wings and Hunt’s got a ketchup tsunami.