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Posted in 2013 contender | 0 comments

Electronic Arts: John Riccitiello (CEO)

Why this was a big quit:
Electronics Arts is the world’s third-largest gaming company, after Nintendo and Activision Blizzard. John completed several major strategic acquisitions and became a solid player in the Massively Multiplayer Online (MMO) game market. EA is leading the hyper-growth mobile segment with hits that you know you’ve played at work like Bejeweled, SCRABBLE and Plants v. Zombies.

Why this is not as big as our Top 10:
John faced criticism on, and took an admirable “100% accountability for”, the financial difficulties of EA since 2007. Stock price hovered around one-third of prerecession, and net revenue is still very thin as more free game options delay (and erode) revenue[1]. There was also reputational damage from weak game storylines, simplification, and in-game cash options, all of which contributed to Consumerist’s label of “Worst Company of 2012″. Hyperbole aside, Riccitiello’s “Game Over” could be seen a powerup for EA.