Kevin Rose (Founder): Digg.Com
Why this was a big quit: Founded and led by Rose, Digg.com was one of the first massively popular news aggregating websites. Content was discovered, posted, and voted on by the community. A cornerstone of the Web 2.0 movement, Digg’s success reached lexiconic status as web surfers compelled one another to “digg it” and swarmed a site that was “dugg”. Digg advanced a new way to conceptualize and present the internet information overload.
Why this is not as big as our Top 10: In the last 18 months, Digg’s traffic fell considerably and once loyal users turn to alternative sites and online communities. This came in large part because of drastic (and severely disliked) Version 4 changes implemented by Rose in 2010. Jay Adelson’s (then CEO) departure in 2010 began the rocky road for Digg, when Rose took over. Rose’s departure may even help the comapny, as new perspectives could revitalize their approach to social news. Rose is now working with other major social media sites like Twitter, Facebook, and Foursquare, focusing on developing content for mobile applications.